Every lead arrives through one of these and keeps a note of which. Source is set at capture and never edited by hand, because the leakage and cost-per-lead reports are only worth reading if it is trustworthy.

Meta Lead Ads

Facebook & Instagram instant forms
Pages
2 connected
Forms
6 active
Last lead
4 min ago
30-day
1,842 leads
Webhook
Healthy

WhatsApp

Cloud API — inbound message creates a lead
Numbers
3 (WABA)
Greeting
Auto-reply on
Last lead
1 min ago
30-day
1,301 leads
Quality
High

Website forms

Embedded forms and landing pages
Forms
4 published
Spam filter
reCAPTCHA v3
Last lead
22 min ago
30-day
921 leads
Endpoint
Healthy

Missed calls

A missed call on the ad number becomes a lead
DID numbers
2
Callback SMS
Sent instantly
Last lead
38 min ago
30-day
704 leads
Provider
Exotel

Referrals

Existing candidates referring others
Referral link
Per candidate
Reward
On joining
Last lead
2 h ago
30-day
388 leads
Conversion
41%

Walk-in register

Front-desk entry, branch-tagged
Branches
4 registers
Capture
Tablet form
Last lead
Yesterday
30-day
246 leads
Photo
Required

Job portals

Naukri Gulf, Bayt, Indeed
Portals
3 linked
Sync
Every 30 min
Last lead
12 min ago
30-day
512 leads
CV attached
Auto-parsed
Add a source
Telegram, SMS keyword, partner API