Sent today

14,208
Across four channels

Delivered

96.4%
13,696 confirmed

Read

71.2%
Where the channel reports it

Failed

512
381 retried successfully
AllFailed 512 Queued 88Retried
TimeRecipientEventChannelTemplate StatusDetail
11:42Jibin Mathew
+91 94470 •••91
 Deployment stage changed WhatsApp deployment_stage_mlRead 11:43
11:40Priya Nair
Staff
 Follow-up due Push followup_dueDelivered —
11:38Suresh Babu
+91 99460 •••18
 Interview reminder WhatsApp interview_reminder_mlRead 11:39
11:31Ramesh Varma
+91 90370 •••77
 Document requested SMS doc_request_enFailed DND registry
11:29Ramesh Varma
+91 90370 •••77
 Document requested WhatsApp doc_request_mlUndelivered Phone offline · retrying
11:14Gulf Contracting Co.
hr@gulfcontracting.qa
 Shortlist shared Email shortlist_employer_enDelivered Opened 11:22
10:58Fathima Ali
Staff
 Lead assigned Push lead_assignedFailed Stale device token
10:58Fathima Ali
Staff
 Lead assigned Email lead_assigned_emailDelivered Fallback after push failed

Failures by cause — 7 days

What is worth fixing rather than retrying
Stale push token
1,204
SMS blocked by DND
742
WhatsApp not on this number
531
Outside 24h window, no template
372
Email bounced
211
The largest bucket is not a delivery problem. 1,204 stale push tokens are accounts whose app was reinstalled or signed out, so the fix is a token refresh on launch rather than a retry.
372 messages fell outside WhatsApp's 24-hour window for events that have no approved template. Those events either need a template submitted, or should not be using WhatsApp at all.