Analytics · HRMS Mockup

Recruitment funnel — last 30 days

Where the volume goes, and what it costs to get one person on a plane

Leads captured

5,112

100%

Contacted

3,884

76.0%

Qualified

2,102

41.1%

Became candidates

1,244

24.3%

Interviewed

702

13.7%

Offered

468

9.2%

Accepted

288

5.6%

Departed

128

2.5%

Cost per lead
INR 214 blended, INR 302 on Meta Ads

Cost per placement
INR 8,540 — against an INR 18,000 fee

Biggest drop
Accepted → departed loses 55%, almost all of it inside deployment

Leads by source and outcome

Source	Leads	Junk	Converted	Conv. rate	Cost / lead
Meta Lead Ads	1,842	312	104	5.6%	INR 302
WhatsApp	1,301	88	98	7.5%	INR 46
Website forms	921	141	52	5.6%	INR 188
Missed calls	704	204	19	2.7%	INR 71
Referrals	388	12	159	41.0%	INR 22
Walk-in	246	9	61	24.8%	INR 0
Job portals	512	48	31	6.1%	INR 410

Referrals convert seven times better than Meta Ads at a fourteenth of the cost, and make up 8% of volume. That gap is the clearest thing on this page.

Executive performance — 30 days

Executive	Worked	Calls	Conv.	Rate	Junk %
PNPriya Nair	412	688	41	10.0%	6%
FAFathima Ali	288	501	26	9.0%	8%
SKSameer Khan	196	312	19	9.7%	4%
AGAnish Gopal	344	402	18	5.2%	19%
RMRahul Menon	386	204	9	2.3%	34%

Rahul Menon worked nearly as many leads as Priya Nair on half the calls, and binned a third of them as junk. Read alongside his reveal log, that is the shape the leakage controls exist to catch.

Placements by month

By destination

Saudi Arabia

604

Qatar

428

UAE

290

Kuwait

141

Oman

By trade

Drivers

412

Construction

364

Domestic

244

Healthcare

148

Hospitality

116